--- title: blog description: Explore Triple JJJ's blog, featuring industry-leading marketing case studies covering the greatest campaigns in sports. From Nike, Adidas, Jordan Brand, Kith, Nascar, and more. image: https://triplejstudios.com/hubfs/MARKETINGCASESTUDIES-1.png --- [Skip to content](https://triplejstudios.com/en-us/blog#main-content) [![Triple JJJ Logo](https://triplejstudios.com/hs-fs/hubfs/Logo2%20Home%20Futura.png?width=64&height=40&name=Logo2%20Home%20Futura.png)](https://triplejstudios.com/) - [About](https://triplejstudios.com/about) - [Case Studies](https://triplejstudios.com/en-us/blog) - [NWSLTR](https://triplejstudios.com/newsletter) - [Portfolio](https://triplejstudios.com/portfolio) - [Contact](https://triplejstudios.com/contact) Open main navigation Close main navigation - [About](https://triplejstudios.com/about) - [Case Studies](https://triplejstudios.com/en-us/blog) - [NWSLTR](https://triplejstudios.com/newsletter) - [Portfolio](https://triplejstudios.com/portfolio) - [Contact](https://triplejstudios.com/contact) # Marketing Case Studies This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. [![The Hidden Cost of Lebron's Second Decision: When Virality Outpaces Legacy](https://triplejstudios.com/hubfs/251011%20TSD%20TN.png)](https://triplejstudios.com/en-us/blog/the-hidden-cost-of-lebrons-second-decision-when-virality-outpaces-legacy) ### [The Hidden Cost of LeBron's Second Decision: When Virality Outpaces Legacy](https://triplejstudios.com/en-us/blog/the-hidden-cost-of-lebrons-second-decision-when-virality-outpaces-legacy) October 11, 2025 [Read more](https://triplejstudios.com/en-us/blog/the-hidden-cost-of-lebrons-second-decision-when-virality-outpaces-legacy) [![Kith and ASICS Chicago Marketing Case Study](https://triplejstudios.com/hubfs/KITH%20x%20ASICS%20Chicago%20Thumbnail.png)](https://triplejstudios.com/en-us/blog/the-worlds-fair-of-sneaker-culture-how-kith-and-asics-turned-a-store-opening-into-a-global-marketing-statement) ### [The World’s Fair of Sneaker Culture: How Kith and ASICS Turned a Store Opening Into a Global Marketing Statement](https://triplejstudios.com/en-us/blog/the-worlds-fair-of-sneaker-culture-how-kith-and-asics-turned-a-store-opening-into-a-global-marketing-statement) October 5, 2025 [Read more](https://triplejstudios.com/en-us/blog/the-worlds-fair-of-sneaker-culture-how-kith-and-asics-turned-a-store-opening-into-a-global-marketing-statement) [![The Seismic Shift in College Sponsorships Thumbnail](https://triplejstudios.com/hubfs/The%20Seismic%20Shift%20in%20College%20Sponsorships%20Thumbnail.png)](https://triplejstudios.com/en-us/blog/the-seismic-shift-in-college-sponsorships-why-nikes-stronghold-is-under-threat) ### [The Seismic Shift in College Sponsorships: Why Nike’s Stronghold Is Under Threat](https://triplejstudios.com/en-us/blog/the-seismic-shift-in-college-sponsorships-why-nikes-stronghold-is-under-threat) September 22, 2025 [Read more](https://triplejstudios.com/en-us/blog/the-seismic-shift-in-college-sponsorships-why-nikes-stronghold-is-under-threat) [![Sports Marketing Showdown](https://triplejstudios.com/hubfs/March%20Madness%20vs%20Superbowl%20Thumbnail.png)](https://triplejstudios.com/en-us/blog/march-madness-vs-super-bowl-the-sports-marketing-showdown) ### [March Madness vs Super Bowl: The Sports Marketing Showdown](https://triplejstudios.com/en-us/blog/march-madness-vs-super-bowl-the-sports-marketing-showdown) June 3, 2025 No one has made a greater mark during March Madness than McNeese's Student Manager, Amir 'Aura'... [Read more](https://triplejstudios.com/en-us/blog/march-madness-vs-super-bowl-the-sports-marketing-showdown) [![Nike Air Jordan 4 x Nigel: Successful Yet Unsustainable](https://triplejstudios.com/hubfs/036Thumbnail.png)](https://triplejstudios.com/en-us/blog/nike-air-jordan-4-x-nigel-successful-yet-unsustainable) ### [Nike’s Air Jordan 4 x Nigel: Successful Yet Unsustainable](https://triplejstudios.com/en-us/blog/nike-air-jordan-4-x-nigel-successful-yet-unsustainable) March 15, 2025 Nike and BMX icon Nigel Sylvester just pulled off another marketing masterclass - one so powerful... [Read more](https://triplejstudios.com/en-us/blog/nike-air-jordan-4-x-nigel-successful-yet-unsustainable) [![On's SOFT WINS Thumbnail](https://triplejstudios.com/hubfs/035Thumbnail-3.png)](https://triplejstudios.com/en-us/blog/on-soft-wins-the-perfect-marketing-campaign-missing-one-crucial-detail) ### [On's SOFT WINS: The Perfect Marketing Campaign Missing One Crucial Detail](https://triplejstudios.com/en-us/blog/on-soft-wins-the-perfect-marketing-campaign-missing-one-crucial-detail) March 5, 2025 [On](https://www.on.com/en-us/?gclsrc=aw.ds&utm_source=google&utm_medium=cpc&utm_campaign=%5Bn%3AGSN%5D%5Bm%3AUS%5D%5Bl%3AEN%5D%5Bi%3ABrand%5D%5Bs%3ABrand%5D%5Bv%3AMix%5D%5Bp%3AOn%5D&utm_content=On%20Running&utm_term=on%20running&utm_source_platform=Google%20Ads&gad_source=1&gbraid=0AAAAADSVac0ab_IdIYefYa8MysaHBTN1P&gclid=CjwKCAiAlPu9BhAjEiwA5NDSAylD9JfyhIBxlnGFHyJ-piTH7b9e9OdH0pSR41Vik_c7fgwgM4zUwBoCM7oQAvD_BwE)has been "on" top of their game when it comes to marketing. From teasing revolutionary... [Read more](https://triplejstudios.com/en-us/blog/on-soft-wins-the-perfect-marketing-campaign-missing-one-crucial-detail) [![NikeSKIMS Case Study Thumbnail](https://triplejstudios.com/hubfs/NikeSKIMS%20Thumbnail.png)](https://triplejstudios.com/en-us/blog/nikeskims-the-partnership-jeopardizing-nikes-market-share) ### [NikeSKIMS: The Partnership Jeopardizing Nike's Market Share](https://triplejstudios.com/en-us/blog/nikeskims-the-partnership-jeopardizing-nikes-market-share) February 20, 2025 Nike is elevating their women's activewear by partnering with Kim Kardashian's, SKIMS. Their shared... [Read more](https://triplejstudios.com/en-us/blog/nikeskims-the-partnership-jeopardizing-nikes-market-share) [![Nike's ](https://triplejstudios.com/hubfs/Nikes%20So%20Win%20Super%20Bowl%20Campaign%20Thumbnail.png)](https://triplejstudios.com/en-us/blog/nike-so-win-superbowl-campaign) ### [Nike's So Win Super Bowl Campaign: A Marketing Case Study](https://triplejstudios.com/en-us/blog/nike-so-win-superbowl-campaign) February 15, 2025 Step aside Taylor Swift, there’s a new marketing sheriff in town. Amidst the brightest stage, Nike... [Read more](https://triplejstudios.com/en-us/blog/nike-so-win-superbowl-campaign) [![Nike's Air Jordan 1 'Banned' Thumbnail](https://triplejstudios.com/hubfs/Nike%20Air%20Jordan%201%20Banned%20Thumbnail.png)](https://triplejstudios.com/en-us/blog/nike-air-jordan-1-banned) ### [Nike's Air Jordan 1 'Banned': A Marketing Case Study](https://triplejstudios.com/en-us/blog/nike-air-jordan-1-banned) January 30, 2025 Nike would have never done this campaign had it been any other time than now. The sportswear giant... 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