Treatment Technology
Treatment Technology Project Recap
I interned for Treatment Technology and helped with a revamp of their brand and marketing efforts during my final semester at school. During this revamp, I mainly focused on these marketing qualities
- Improving Mailing List
- Search Engine Optimization (SEO)
- Rewiring Mailing Campaign
- and more
With most of Treatment Technology's audience stemming from recreation centers, gyms, YMCA's, and other organizations with large pools, they had a niche market that needed to be tapped into and methods to retain the audience's interest.
With this in mind, the mailing campaign became my primary focus during this internship. It began by exploring existing deliverables, touring the company's facility, and interviewing staff on what its needs were. From there, I was able to create a stronger campaign that was not only attractive, but also informative and had a higher retention rate. This picture is an example deliverable of what Treatment Technology currently offered.
My Contributions & Efforts
- Market Research: Published successful deliverables by investing my time and education in the water treatment industry. Interviewed each individual who worked at Treatment Technology to learn their experiences and thoughts, created personal case studies on the industry, and studied where past companies have done wrong to ensure Treatment Technology was putting its time and money where it needed to most.
- Campaign Creation: Created and Designed over 70 different combinations of mailing deliverables - 10 cold traffic, 7 warm traffic. Deliverables could be sent out to audiences all over the state of Colorado, and were short and concise.
- Short-form & Long-form Copywriting: Created, edited, and published 15+ deliverables that ranged from both short and long form copy. Leveraged Treatment Technology's strengths or personalized relationships and excellent service in each deliverable, and ensured sincerity and competency with every piece.
About Treatment Technology
Treatment Technology specializes in solving any water or wastewater treatment need. With 75+ years of team experience, Treatment Technology is a Colorado leader in chemical sales and contract operations for water districts of any and all sizes – including special districts, towns, municipalities – even independent hotels and town homes.
Treatment Technology provides chemical to pools, spas, the oil and gas industry, and industrial chemical users. Its long standing relationships with our suppliers allows for our wide selection of chemical to meet customers' needs.